Madavor Media acquires Imaging Resource
Madavor Media has acquired the Imaging Resource brand and website, “allowing IR’s uniquely objective, balanced and always good-humored voice to continue into the future,” according to a post by IR founder Dave Etchells. Etchells had previously announced plans, after 22 years of operating one of the leading technical photography sites, to scale back. Etchells added, “[going] forward under Madavor, the IR staff will consist of just the two main IRHQ guys, Dave Pardue and William Brawley, hopefully with some support from freelancer Jeremy Gray as well. This is a lot more supportable than the 10 people (counting employees and freelancers) that we previously employed.”
According to Madavor Media’s press release, Imaging Resource will operate under its existing brand, and founder Dave Etchells will maintain an ongoing presence within the company as editor emeritus. IR will continue to be based in Georgia, while Madavor is based in Braintree, Mass. The camera review website will now join Outdoor Photographer, Digital Photo Pro, Digital Photo and HDVideoPro as part of the photography portfolio at Madavor.
“We’re excited to welcome the engaged consumer base and advertisers that trust Imaging Resource and we believe the website’s in-depth expertise on cameras and other products will be a perfect complement to our other photo content,” said Courtney Whitaker, chief operating officer, Madavor Media. “The opportunities for advertisers to achieve their marketing objectives will increase across all of our photo titles as well as some of our other publications such as BirdWatching and Plane & Pilot. We also anticipate the cross-promotion of content will be very beneficial to our readers, especially our newsletter subscribers.”