This acquisition will combine the shared passion for empowering creators and producing top-notch products of both Mimeo and
Motif, and strengthens Mimeo’s commitment to delivering best-in-class photo products and innovation for every home and business, the company claims.
“We are thrilled to welcome Motif into our Mimeo family,” says John Delbridge, CEO, Mimeo. “Since launching in 2018, both Motif and Mimeo Photos have produced the same high-quality photo products previously offered via Apple’s Mac photo application. The acquisition of Motif solidifies Mimeo as the leading global provider of photobooks for Mac users.”
Both Mimeo Photos and Motif have reputations as user-friendly apps, with powerful feature sets, premium product quality, and top-tier service distinguish them as leaders in the space, the company says.
“
Motif and Mimeo Photos share a common DNA born out of our passion for print and deep connection to Apple,” says
Jim Simpson, General Manager of
Mimeo Photos. “With fast and intuitive layouts powered by AI, enhanced image layout technology, and numerous other powerful features, we are thrilled to have
Motif join Mimeo Photos in serving our customers throughout the world.”
Motif users will still be able to use their macOS and iOS apps to design and order the same high-quality photo products, but now fulfilled by Mimeo.
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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets.
For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.
