Mixbook announced the appointment of Benjamin De Castro as chief marketing officer (CMO). In this role, De Castro will lead all global marketing efforts for Mixbook, helping shape the company’s marketing strategy to drive effective brand reach, partnerships, acquisition and customer engagement.
Mixbook champions creativity, inspiring the celebration of memories as a way to deepen connections with loved ones, and I’m honored to join them to help drive that mission forward,” said De Castro. “We have an opportunity to innovate on both our brand, products and capabilities moving forward and build even stronger relationships with our customers.”
A native Canadian, De Castro is an experienced marketing executive with more than 25 years of brand and marketing experience spanning multiple industries. During his marketing tenure, he played an instrumental role in the growth of three billion-dollar, industry-disruptor brands, ING Direct, Kobo and Eargo.
“Ben is an incredible strategic marketer with a proven track record leading and building breakthrough brands and I’m excited to have him join our leadership team,” said Andrew Laffoon, CEO and co-founder at Mixbook. “His brand development experience, entrepreneurial spirit and expertise in building high-performing, collaborative teams is a powerful combination and I’m excited about the vision he’ll bring to Mixbook as we continue to grow our business.”