Moonpig Group reports full-year sales and profits up
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Moonpig and Greetz active customers grew to 12.0m (April 2024: 11.5m), with both brands increasing their customer base in the second half. Total orders grew by 4.1% with average order value rising by 2.1%. Moonpig revenue increased by 8.6% year-on-year, underpinned by growth in orders. Moonpig revenue in the US, Australia and Ireland grew at a combined 36.1% year-on-year.
Greetz revenue decreased to -4.7% in FY25, or -2.4% on a constant currency basis as we leverage the technology platform. Since April 2025, revenue has been in line with prior year levels, also at constant currency.
Summary of financial results
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Year ended |
Year ended |
Year-on-year growth |
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Revenue (£m) |
350.1 |
341.1 |
2.6% |
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Gross profit (£m) |
208.6 |
202.5 |
3.0% |
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Gross margin (%) |
59.6% |
59.4% |
0.2%pts |
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Adjusted EBITDA (£m)1 |
96.8 |
95.5 |
1.3% |
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Adjusted EBITDA margin (%)1 |
27.6% |
28.0% |
(0.4)%pts |
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Reported profit before taxation (£m) |
3.0 |
46.4 |
(93.6)% |
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Adjusted profit before taxation (£m)1 |
67.5 |
58.2 |
16.0% |
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Adjusted earnings per share – basic (pence)1 |
15.0 |
12.7 |
18.1% |
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Dividend (pence) |
3.0 |
– |
N/a |
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Free Cash Flow (FCF) (£m)1 |
66.1 |
61.0 |
8.4% |
According to the company, the outlook for the company is strong. Since the start of the year, trading across the group has been in line with our expectations, including strong Father’s Day trading. Moonpig is growing at double-digit levels and Greetz revenue is in line with the prior year. At Experiences, we continue to build on recent operational momentum.
“We are pleased to report a year of strong Adjusted EPS growth and high free cash flow, driven by the ongoing strength of the Moonpig brand,” said Nickyl Raithatha, CEO. “Our performance reflects the power of our business model and the benefits of our sustained investment in technology, data and AI to help our customers express themselves in ever more meaningful and personalised ways. Today, one in three cards created on Moonpig and Greetz features at least one of our innovative personalisation features – from AI handwriting to audio and video messages. Since launching AI-generated stickers for the inside of cards in February, our customers have already created over four million unique images.
“We recently celebrated Moonpig’s 25th birthday and we were delighted to mark this by reaching half a billion items sold since we were founded. Our database of customer occasion reminders has grown to more than 100 million and we are rapidly approaching one million members of the Moonpig Plus subscription scheme, with both milestones demonstrating the engagement and loyalty of our customers.
“We have maintained strong trading momentum since our year-end, with Moonpig delivering its biggest ever Father’s Day, exceeding sales at the peak of lockdown in 2020. Looking ahead, Moonpig Group’s clear market leadership puts us in a strong position to capitalise on the long-term shift to online.”
Moonpig Group plc is a leading online greeting cards and gifting platform, comprising the Moonpig, Red Letter Days, and Buyagift brands in the UK and the Greetz brand in the Netherlands. The group’s leading customer proposition includes an extensive range of cards, a curated range of gifts, personalisation features and next day delivery offering.