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Gary Pageau ,

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From our post at Darwillisms, the blog from Darwill Inc.: “Banner ads have been around for so long, they are taken for granted. Like any part of your marketing mix, however, banner ads need to work at an acceptable return. New evidence from comScore Inc. and others show the actual visibility of online ads may be half of what is expected, due to technical glitches, user intervention and fraud. In short, that means as much as $7 billion in online advertising expenditures is wasted.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.