Once Upon campaign highlights ease of use

Swedish photo book company Once Upon launched an overall campaign “Almost too easy,” which illustrates how easy it is to create a photo book. The campaign is released in its own channels, OOH in the Stockholm subway, and in digital advertising, in connection with Once Upon presenting the recently launched Autofill function, which makes it possible to upload nearly 600 images at once.

This simplicity of the Autofill function is now highlighted in the Almost too easy campaign with the focus that nothing can stop you from making a photo book, not carnivorous plants, giant bees or toilet-visiting octopuses. the company said. Driving the campaign are Sofia Emthén, project manager, Nicola Hood, copywriter, and Lina Öberg, art director.

“We wanted to try something new, that stands out a little,” said Nicola Hood, copywriter, at Once Upon. “We also wanted to challenge Once Upon as a brand and explore what is contained within it.”

Skellefteå-born and -based photographer LisaLove Bäckman, whose signature is conceptual, creative, and imaginative photo art, has photographed the campaign.

Once Upon campaign images: