Anniversary marks record 3.2 billion printed products
LONDON, May 15, 2019 /PRNewswire/ — The Onlineprinters Group celebrates its 15th anniversary with record-breaking production figures: Originally a family-run print shop, the company has become one of Europe’s leading online printers and produced more than 3.2 billion custom printed products in the past fiscal year, generating over EUR 200 million annual revenues. The online print specialist has served more than one million business customers since it was established. In the future, the company will increasingly focus on data-driven marketing and “one-stop shopping.”
“We started out as a printer that did e-commerce; today we are an e-commerce business that provides print services,” Michael Fries, the CEO of Onlineprinters, describes the company’s transformation. “Onlineprinters was one of the first web shops for printed matter in Europe and we are the only big online printing company that has evolved from a traditional print shop. To achieve this, we have radically changed how we do business, going online from zero to 100 percent.”
During the same period, the online printer has continued to grow and stepped up its internationalisation efforts. Since 2008, the company has sold printed products to 30 European countries under the brand name of Onlineprinters – the sales volume contributed by other European markets has increased steadily as a result. In 2017, the online print specialist acquired UK market leader Solopress followed by the acquisition of Danish online printer LaserTryk, the Scandinavian market leader, in 2018. “Thanks to our consistent internationalisation strategy, the Onlineprinters Group is very well positioned today and is one of the top three online print shops in Europe,” says Christian Würst, the CCO of the Onlineprinters Group. “We have also become very popular as an employer with more than 1,500 highly qualified employees in Germany, the UK, Denmark and Poland and we are continuously looking to recruit new talent. For some years now, we have been offering online marketing traineeships which are in great demand.”
“We were able to successfully harness the disruptive force of the digital transformation,” Fries and Würst point out. “By actively promoting the structural and cultural change in our company, we have safeguarded our competitiveness. We continuously innovate our business, analyze markets, our data and test new technologies. This enables us to target the right audience by using optimized marketing campaigns, for example.”
Transforming the product-centered business model to a consumer-centered one is an essential part of this continuous improvement process. “Running a webshop used as a digital distribution channel for our own products only is a thing of the past,” Michael Fries explains. “Especially in the field of B2B, customers must get added value beyond the product purchase,” Fries adds. For this reason, Onlineprinters is currently restructuring its web shop to become a digital platform which combines marketing, sales and services that go well beyond buying a printed product with a mouse click. Thanks to intelligent data linking, customers get tailored suggestions for additional products and services to complement their portfolio. “We are integrating more and more products into our portfolio to become a one-stop provider for printed advertising material,” says Christian Würst, the CCO.
About the company
The Onlineprinters Group is one of the leading online print shops in Europe. Employing a staff of more than 1,500, Onlineprinters produced 3.2 billion+ printed advertising products last year. More than 1,500 print products including business cards, letterheads, flyers, catalogues, brochures, large-format advertising systems and more are sold to 1,000,000 customers in 30 European countries through 18 web shops. Internationally, the provider of online print services is known under the brand name of Onlineprinters. British market leader Solopress and LaserTryk, the Scandinavian number one, are members of the Onlineprinters Group.