Picfair Expands into Pro Territory with the launch of Private Albums
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Picfair, the photography store builder, is expanding into the pro and semi-pro photographer spaces with the unveiling of private albums for its users. Until now, Picfair’s focus has been on the hobbyist end of the photography spectrum – with a promise of simple, intuitive functionality that helps you launch a photography store within 60 seconds of landing on the site. Over 1.5 million photographers across the globe have signed up to the platform.
“We’re seeing a fascinating convergence happening,” says Benji Lanyado, founder and CEO, Picfair. “Our hobbyist users are starting to graduate towards more professional practices and habits – they’re using better kit and software, and are taking their photography a little more seriously.
“At the same time, we’ve had thousands of pro and semi-pro photographers sign up to the site over the last few years, hacking our store functionality to deliver images to clients – they’re doing it because our setup is simpler and more affordable than the professionally focused tools out there. The hobbyists and the pros have both been asking us for private album functionality, so we’re now delivering it to them.”
Having started life as an image marketplace, Picfair switched to a store-builder solution with baked-in global print production and shipping in 2020, initiating a rapid expansion into photography communities across more than 130 countries. Investors include Reddit co-founder Alexis Ohanian and the founders of London tech stars what3words and JustPark.
Alongside the newly released private album functionality, Picfair stores come with a full suite of customization options and multiple themes to choose from. All images uploaded by users can be purchased as a digital download, or ordered as a print – Picfair does all of the license management, printing and shipping for its users.
“We’ve always wanted to be a place where hobbyists can express themselves and grow,” said Lanyado. “But it’s been wonderful to see more pro and semi-pro photographers sign up to the platform. Ultimately, they’re driven by the same things, aspiration and a passion for photography. We’ll keep building the tools they need to support that journey.” Private albums are available now to Picfair users.
