Picsart launches AI-Powered “Adpilot”

GaryPageau
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Picsart launched Adpilot, a platform to empower businesses to create on-brand ads quickly and easily with AI.

Adpilot allows users to upload their own product imagery or start from a blank canvas. The user then follows a simple series of text prompts to describe the brand, content and goal of the ad, the company said. In seconds, the AI builds Facebook and Instagram ads complete with brand aligned images and copy.

Adpilot allows users to upload their own product imagery or start from a blank canvas. The user then follows a simple series of text prompts to describe the brand, content and goal of the ad. In seconds, the AI builds Facebook and Instagram ads complete with brand aligned images and copy.

“Our tools are loved by hundreds of millions of creators around the world,” said Mikayel Vardanyan, Chief Product Officer at Picsart. “We’ve watched our community embrace and celebrate the power of generative AI in the creative process and now we’re excited to be offering these same advanced tools to businesses in a way that will really impact performance and productivity.”

Picsart recently launched a suite of generative AI capabilities for its 150 million monthly active creators. Adpilot marks Picsart’s further expansion into serving business use cases and making advanced AI tools accessible to all.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.