Fast-growing, U.K.-based personalized photo products company Popsa announced a $12 million ( £9milion) investment round led by
Gresham House Ventures, a growth equity investor specializing in software and digitally-driven businesses in the consumer, healthcare, and service sectors. Investment director Tom Makey also joins the Popsa board. Existing investors Pembroke, Octopus, and Guinness have already invested several times.
“We are very pleased to welcome Tom Makey and Gresham House Ventures into the Popsa family,” says Liam Houghton, CEO and Co-Founder of Popsa. “This round will help fund an ambitious roadmap designed to differentiate our offering in the market and return that value to our customers through intelligent curation and editorial suggestions.”
“We will be accelerating our data science initiatives – harnessing technology – to make the curation of your experiences accessible to a wider audience, irrespective of your technical abilities or eye for design,” says Tom Cohen, CTO and co-founder. “We believe that celebrating the things that make life worth living is an important factor in mental wellbeing, so it’s critical that we can support our customers in creating artifacts that represent them faithfully and that they can be proud of. It’s in this manner that we believe data can be used for good.”
“The Gresham House Ventures team’s focus on personalization within e-commerce makes them a natural fit for us,” adds Declan Mellett, chairman, Popsa. “This investment will help us expand Popsa’s presence internationally and deepen our understanding of the wealth of data in photos.”
Popsa, who recently placed in the top ten of Deloitte’s U.K. Fast 50 two years running, will use the investment to bolster efforts in advancing features and product development, as well as sales and marketing, supporting the business’ aim of scaling the brand in its key geographies (U.S., Germany, France, and United Kingdom).
In other Popsa news, the company launched a premium Photo Box presentation case, holding up to 34 prints. Each photo is printed on thick paper and has an instant-photo style border.