Popsa launches photobook advertising for 2020 holidays

Gary Pageau

Register to get 3 free articles

Support the Dead Pixels Society and get access to exclusive content by becoming a subscriber!

No spam Unsubscribe anytime

Want unlimited access? View Plans

Already have an account? Sign in

U.K. mobile photobook brand Popsa is making case for quick-and-easy photobook creation with its new holiday advertising, which debuted this week on “Good Morning Britain” on ITV. The ad, narrated by English comedian Marcus Brigstocke, emphasizes the ease of use of making a photobook, even for the most time-starved of moms.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.