Printful launches marketplace keyword research tool

GaryPageau

Printful launched a free SEO software, Keyword Scout, in a public beta. Keyword Scout’s main functionality is to help Printful customers optimize their Etsy listings and increase their search visibility and sales on the Etsy marketplace.

Keyword Scout offers SEO tips and keyword suggestions for the Etsy Marketplace; with the tool, customers can analyze their listings and learn how to improve their Etsy SEO, like adding more images and product descriptions. The keyword tool also helps customers find popular Etsy tags related to their niche. These tags can then be used to either optimize existing Etsy listings or find new product ideas.

“One of our long-term goals is to provide an A–Z ecommerce service that goes beyond order fulfillment,” says Davis Siksnans, CEO at Printful. “We want to strengthen our position as a tech company and Keyword Scout is taking us a step in that direction.”

Printful employs a team of more than 60 developers. Printful currently employs 800+ people across five fulfillment centers in California, North Carolina, Latvia, and Mexico. Printful is the only print-on-demand drop shipper with fulfillment centers in Europe and both US coasts.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.