Reinvigorating a school portrait business with Mark Hommerding, SchoolPictures.com

Gary Pageau

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Gary Pageau of the Dead Pixels Society talked with Mark Hommerding, president of SchoolPictures.com in Ypsilanti, MI. In this interview, Hommerding talks about his long career in the volume photography business, including stints with Jolesch, Herff Jones, and Lifetouch, before taking over SchoolPictures.com. Since the takeover, the business has doubled, which has brought with it management challenges.

SchoolPictures.com is a Michigan-based school portrait company that provides high-quality photography services with the goal of generating money for schools and serving the academic community.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.