Ricoh debuts HD Pentax-DA* 16-50mm F2.8ED PLM AW lens

July 14, 2021July 30, 2021 GaryPageau

Ricoh Imaging Americas Corp. announced the HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens, the latest addition to the new generation PENTAX Star (★) lens series. Designed for use with PENTAX K-mount digital SLR cameras, this large-aperture standard zoom lens features an open aperture of F2.8 over the entire zoom range to deliver exceptional optical performance and is an ideal regular-use lens for the recently announced PENTAX K-3 Mark III. The lens will be available August 2021 at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets for an MSRP of $1,399.95.

The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens incorporates a newly designed optical system and, for the first time in a large-aperture PENTAX lens, an advanced pulse motor (PLM) to assure smooth, high-speed, high-precision autofocus (AF) operation with minimized noise, the company said. The new AW (All Weather) lens features dustproof, weather-resistant construction to prevent the intrusion of water and dust into the lens barrel.

Written by GaryPageau

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.