Singapore-based Shootsta launched an AI-powered application called “Elevate” that helps sales teams easily create personalized branded videos for their prospects. The app contains pre-set scripts, an autocue for filming the video, and options for branding and cutaway vision. Once the raw footage is submitted, the video is automatically edited within three minutes by the tool’s AI, the company claims. The target market is aimed at enterprise sales executives needing to make a lasting initial impression for a longer conversion process.
More than 350 major companies around the world will be able to utilize the app as an add-on service to their existing arrangement with Shootsta. The app can be also used as a standalone service outside of Shootsta’s professional services offering.
“Personalised videos to prospects are a large part of the secret to Shootsta’s growth and sales success, which saw us secure over 100 blue-chip clients in 2020,” said Mike Pritchett, founder and CEO, Shootsta. “We know first-hand the power of video in creating a personalised connection in sales. Elevate is aimed at enterprise sales executives needing to make a lasting initial impression for a longer conversion process.”