Shutterfly to collaborate with Marie Kondo

GaryPageau ,

Shutterfly announced a year-long, exclusive, co-branded collection with Marie Kondo, tidying expert, New York Times bestselling author, and founder of KonMari Media, Inc. The Shutterfly x KonMari assortment will feature 62 thoughtfully designed products with 17 exclusive designs ranging in price from $3-$300 USD. The Shutterfly x KonMari collection includes photo books, ornaments, calendars, cards, and home decor items.

The company’s press release stated, “The Shutterfly x KonMari collection features an elevated and clean aesthetic that takes inspiration from the Japanese concept, wabi-sabi. According to Marie, wabi-sabi celebrates beauty in imperfection, simplicity and calmness, and is considered a virtue in Japanese culture.”

“Finding the right partner to excite and inspire people was a key priority for Shutterfly as we look to deepen our connection with current customers and foster relationships with new customers,” said Jim Hilt, president of Shutterfly. “In Marie Kondo, we found a partner who shares our passion for helping everyone feel connected to the most important people, experiences and moments in their lives. We hope her designs inspire people to unleash their creativity and create something meaningful. For this – our first full, cross-category design partnership – we couldn’t be more thrilled.”

“I am so excited to partner with Shutterfly on this collection,” said Marie Kondo. “Surrounding yourself with items that spark joy is the foundation of the KonMari philosophy and is also at the center of this collaboration. I designed each item to help transform the most treasured moments into items that spark joy and inspire people to share their most cherished, joyful memories with the ones they love throughout the year.”

The Shutterfly x KonMari collection includes photo books, ornaments, calendars, cards, and home decor items.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.