Smartpress launches custom hardcover books

GaryPageau
Available in small runs, Smartpress’ Hardcover Books provide a completely customizable, highly professional format for artists and designers. Not beholden to any template, the books give their clients total creative freedom with versatile use cases that span industries and markets.

Online printer Smartpress.com is expanding its premium print offerings with hardcover books, joining the company’s four other book-binding options.

“This new product offers a different way for our customers to display their art, custom story books or coffee table books at small volume and low cost,” said Jason Ek, director of print services. “Now anyone can design and print their own customized layout with us. It’s a disruptive addition to the digital printing industry.”

The books are finished with velvety Soft Touch laminate, giving the hardcovers a luxurious feel with protection from wear and moisture, the company said.

“Products like this help Smartpress gain more market share in the online printing business, which ultimately drives higher share values for our employee-owners,” said Ek. “As an employee-owned company, we’re proud to offer such a unique, high-quality product for our customers.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.