Snap introduces Sponsored AI Lenses

GaryPageau , ,
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Snap Inc. announced Sponsored AI Lenses, a new ad format powered by Snap’s proprietary Generative AI technology. With Sponsored AI Lenses, brands can help drive high engagement, virality, and AI-powered storytelling with personalized, AI-driven images. Brands leveraging this format can be placed at the forefront of the Camera, enabling them access to 25-45% more impressions in a single day.

Advertisers are embracing the creative potential of Sponsored AI Lenses. Artists like Coldplay have also used AI Lenses to bring their fans into the launch of Moon Music. Due to the immersive nature of the format, Snapchatters spent more time engaging with Sponsored AI Lenses compared to standard Lenses.

Snap says Sponsored AI Lenses eliminate the need for 3D and VFX design, replacing them with AI-generated templates that can help cut production timelines. Sponsored AI Lenses can be found in the Lens Carousel, where, on average, over 300 million Snapchatters engage with augmented reality experiences every day.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.