Sony adds real-time eye AF for animals to Sony RX 10 IV

Sony released Firmware Update 2.00 for the Sony RX 10 IV camera, giving users of the camera advanced real-time Eye AF for Animals.

The firmware update adds this new machine-learning-driven focusing system, and enables Eye-Af activation though a half-press of the shutter.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.