South Bend coffee shop rebrands as “Kodachrome Coffee”
A South Bend, Indiana-based roasting company Zen Cafe has rebranded to become Kodachrome Coffee, according to a report in Daily Coffee News. The rebrand “is intended to provide a sharper focus on the company’s attention to craft, as well as on the relationships with producers developed over Kodachrome’s 10-plus years in business,” according to reporter Howard Bryman.
The Dead Pixels Society reached out to both Kodachrome Coffee and Eastman Kodak Co. for comment on the potential trademark violation but did not receive a response from either.
“[It brings up] thoughts of all the photo albums I look at when I visit my parents’ house,” Kodachrome Co-Founder Shaun Maeyens told DCN. “Everyone can relate to that. It is the memories we like to share with people.”
The 3,200-square-foot shop that originally opened in late 2019, a Diedrich IR-12 is surrounded by glass walls in a 500-square-foot roastery space through which guests can view roasting, training, quality control, and other production activities.
“Our Kodachrome proclamation for roasting is, ‘know your equipment,’” said Maeyens “Similar to using film cameras, where photographers may only have 10-35 exposure film, photographers had to really know their equipment to get the best of their photos. Roasting is no different. We import directly from Honduras and Nicaragua and the lots we bring up are anywhere from 1-100 sacks, so we have to really focus on not only knowing the coffee, but how to use our equipment, to get the best out of each lot.”
