New Olympus owners to retain brand “for time being”

Camera fans are wondering what will become of the venerable Olympus brand following the completion of the acquisition of the camera business from Olympus Corp. by investment firm Japan Industrial Products (JIP). An interview with Toyokaeizai Online, JIP managing director Shinichi Inagaki made some definitive statements about JIP’s commitment to the category, past products and to the Olympus name. “The Olympus... Read More