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PRO Spring Convention draws dealers from around the United States News 

PRO Spring Convention draws dealers from around the United States

The Dead Pixels Society attended the 2022 PRO Spring Convention March 17-18 in Lincolnshire, Ill. The event drew dealers and vendors together for two days of networking, learning, and sharing. The PRO Distributors section of the organization announced several new distributor arrangements, including Laowa lenses, Nomatic bags, and VSGO products. These expansions build in PRO’s recent announcements for adding Olympus... Read More
Olympus no more: OM Digital Solutions to market products as “OM System” News 

Olympus no more: OM Digital Solutions to market products as “OM System”

OM Digital Solutions, which was spun out earlier this from Olympus Corp., is replacing the venerable “Olympus” brand name with “OM System” for their digital cameras, lenses, audio products, and other consumer imaging services. In June, 2020, Olympus announced the transfer of its imaging business to Japan Industrial Partners Inc. At that time, JIP said it would continue to use... Read More
OM Digital Solutions launches PEN E-P7 camera News 

OM Digital Solutions launches PEN E-P7 camera

OM Digital Solutions announced the Olympus PEN E-P7 Micro Four Thirds System camera. The camera has limited distribution, available currently in Europe. The E-P7 is built faithfully in the distinctive and sophisticated design of the Olympus PEN series, the company says. The body weighs 337 grams, and when combined with the M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ standard zoom lens,... Read More
Olympus agrees to imaging business transfer to JIP News 

Olympus agrees to imaging business transfer to JIP

Olympus Corp. concluded a definitive agreement with Japan Industrial Partners Inc. (“JIP”) regarding the transfer of the Olympus Imaging business. Under the previously announced agreement, Olympus will transfer its Imaging business to a newly established wholly-owned subsidiary of Olympus (the “New Imaging Company”), through an absorption-type split. This is to be followed by transferring 95% of the shares of the... Read More
New Olympus owners to retain brand “for time being” News 

New Olympus owners to retain brand “for time being”

Camera fans are wondering what will become of the venerable Olympus brand following the completion of the acquisition of the camera business from Olympus Corp. by investment firm Japan Industrial Products (JIP). An interview with Toyokaeizai Online, JIP managing director Shinichi Inagaki made some definitive statements about JIP’s commitment to the category, past products and to the Olympus name. “The Olympus... Read More
Olympus introduces OM-D E-M10 Mark IV Camera New Products 

Olympus introduces OM-D E-M10 Mark IV Camera

Olympus introduces the OM-D E-M10 Mark IV, a compact, lightweight interchangeable, Micro Four Thirds entry-level camera body. The OM-D E-M10 Mark IV has the same 20M image sensor and high-performance TruePic VIII image processing engine available on Olympus high-end models.Through Nov. 1, 2020, buyers of a new OM-D E-M10 Mark IV will receive a free starter kit, consisting of an Olympus camera bag,... Read More
Olympus to sell camera business to Japan Industrial Partners News Opinion 

Olympus to sell camera business to Japan Industrial Partners

Camera pioneer and co-founder of the 4/3 format Olympus Corp. reached an agreement with Japan Industrial Partners Inc. (JIP) to sell its 84-year-old camera business to JIP for an undisclosed amount. Olympus’ statement said the two plan to sign a legally binding deal by Sept. 30 and close the transaction by Dec. 31, 2020. Olympus’ commitment to the digital camera... Read More
Olympus debuts OM-D E-M1 Mark III, mid-range zoom, and PEN E-PL10 digital camera New Products 

Olympus debuts OM-D E-M1 Mark III, mid-range zoom, and PEN E-PL10 digital camera

Olympus America debut the OM-D E-M1 Mark III professional Micro Four Thirds mirrorless camera, scheduled to go on sale Feb. 24, 2020. The camera comes with a new image-processing engine, TruePic IX, enabling features such as 50MP Handheld High-Res Shot. The OM-D E-M1 Mark III is equipped with a 121-point all cross-type On-chip Phase Detection AF sensor for high-precision focusing.... Read More
Olympus CEO concedes camera division may be up for sale, via Bloomberg News 

Olympus CEO concedes camera division may be up for sale, via Bloomberg

Rumors on various gearhound websites have speculated Olympus Corp. may shut down its camera division within eight months; it’s not normally the policy of the Dead Pixels Society to report possibly damaging rumors, especially an unsourced one. In this case, however, Bloomberg news reports Olympus CEO Yasuo Takeuchi said the company is preparing for job cuts “in due course” to “improve... Read More
Olympus announces OM-D E-M5 Mark III New Products Press releases 

Olympus announces OM-D E-M5 Mark III

A Compact, Lightweight Interchangeable Lens Camera Packed with Advanced Functions Derived from Professional OM-D Models CENTER VALLEY, Pa., October 17, 2019 —Today, Olympus announces the newest addition to its OM-D lineup, the Olympus OM-D E-M5 Mark III. Featuring much of the cutting-edge technology found in the OM-D E-M1 Mark II professional model, this compact, lightweight, weathersealed camera includes a 20 megapixel Live... Read More
photokina 2020 announces key exhibitors and some cancellations Events Press releases 

photokina 2020 announces key exhibitors and some cancellations

photokina 2020: an industry in transformation, a decisive chance for the future The imaging industry is currently undergoing massive changes, which also have an impact on photokina as the industry’s leading trade fair – and this in a dimension never seen before. While on the one hand the classic camera market reports strongly declining sales and turnover figures, the enjoyment... Read More
Unique Photo’s eighth annual Photo Expo, New Jersey’s Largest Photography Event, comes to Fairfield, N.J. Events Press releases 

Unique Photo’s eighth annual Photo Expo, New Jersey’s Largest Photography Event, comes to Fairfield, N.J.

FAIRFIELD, N.J. (PRWEB) MAY 17, 2019 – Photo Expo 2019 returns to Unique Photo in Fairfield, N.J., for the largest photography event ever held in New Jersey. The three-day expo will provide photo enthusiasts from beginners to professionals with the opportunity to demo and purchase the hottest new cameras and gear, take free photography classes, participate in exciting photo shoots with models... Read More
Olympus announces M.Zuiko Digital ED 12-300mm New Products Press releases 

Olympus announces M.Zuiko Digital ED 12-300mm

Powerful 16.6x Zoom is the Highest Magnification Available on an Interchangeable Lens for Mirrorless Systems CENTER VALLEY, PA., February 13, 2019 – Olympus is pleased to announce the M.Zuiko Digital ED 12-200mm F3.5-6.3 (35mm equivalent 24-400mm) super-telephoto zoom lens. Conforming to the Micro Four Thirds® System Standard, this lens features the highest magnification zoom available on an interchangeable lens for mirrorless systems... Read More
Introducing the Olympus OM-D E-M1X offering unrivaled speed and system mobility New Products Press releases 

Introducing the Olympus OM-D E-M1X offering unrivaled speed and system mobility

Latest OM-D Body Provides Absolute Confidence for Professional Photographers CENTER VALLEY, Pa., Jan. 24, 2019 /PRNewswire/ — Today Olympus expands the OM-D series with the introduction of the OM-D E-M1X professional Micro Four Thirds® interchangeable lens camera. The Olympus OM-D E-M1X is packed with industry leading speed, performance, reliability and high-quality image output that rivals that of full-frame DSLRs. This new professional model, positioned... Read More
New Jersey Camera Show puts the excitement of photography in focus Dec. 7 – Dec. 9 Events News Press releases 

New Jersey Camera Show puts the excitement of photography in focus Dec. 7 – Dec. 9

N.J.’s Largest Consumer Camera Show at Unique Photo in Fairfield Offers Exciting Photo Shoots, Free Classes, Entertainment, and the Latest in Camera and Video Equipment FAIRFIELD, N.J. (PRWEB) NOVEMBER 28, 2018 – The New Jersey Camera Show returns to Unique Photo from December 7 – December 9 with three days of exciting photo shoots, workshops, the latest in camera and video... Read More