Olympus introduces the OM-D E-M10 Mark IV, a compact, lightweight interchangeable, Micro Four Thirds entry-level camera body. The OM-D E-M10 Mark IV has the same 20M image sensor and high-performance TruePic VIII image processing engine available on Olympus high-end models.Through Nov. 1, 2020, buyers of a new OM-D E-M10 Mark IV will receive a free starter kit, consisting of an Olympus camera bag, extra BLS-50 battery and 32GB SD card (starter kit valued at $99.99).
The Olympus OM-D E-M10 Mark IV is lighter than any previous model, at approximately 0.85 pounds. A deep grip provides an ergonomic, comfortable and secure feel. Easy USB charging enables in-camera charging, using a power bank – convenient when on the go. This body is also wireless radio wave external flash compatible.
Olympus OM-D E-M10 Mark IV features in-body 5-axis image stabilization, providing 4.5 shutter speed steps of compensation, using the same moving subject detection algorithm available in the high-end OM-D E-M1X. A first for the OM-D series, this model is equipped with a flip-down LCD monitor and dedicated selfie mode, and also features a high-definition electronic viewfinder.
The Olympus OM-D E-M10 Mark IV has 28 Scene Modes, ranging anywhere from Portrait to Fireworks, and Sport to Macro, with many other options in between, allowing optimization of settings for the best results in virtually any scenario, plus 16 Art Filters, such as Vintage, Soft Focus and Instant Film offer the user the creative expression of their choice.
Built-in Wi-Fi easily pairs with a smart device for remote shooting, wireless uploading and fast sharing. The Olympus OM-D E-M10 Mark IV supports an always-on connection using Bluetooth, allowing the user the ability to playback or import images, even when the camera is not in hand. This built-in, stable connection antenna is the same one used in the OM-D high-end models.
Olympus OM-D E-M10 Mark IV Body (Silver/Black) will be $699.99 in the U.S. and $999.99 in Canada. Olympus OM-D E-M10 Mark IV EZ Kit Body (Silver/Black) and M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ lens will be US $799.99 and CAD $1,049.99.
Olympus debuts M.Zuiko Digital ED 100-400mm f5.0-6.3 IS lens
Olympus also announced the M.Zuiko Digital ED 100-400mm f5.0-6.3 IS lens, an ultra-compact, lightweight super-telephoto zoom lens. This lens features the same dustproof and splashproof performance as the M.Zuiko PRO lens series. Despite being a 200-800mm equivalent super-telephoto zoom lens, the Olympus M.Zuiko Digital ED 100-400mm f5.0-6.3 IS lens is compact and lightweight, with a length of 205.7 mm, a weight of 1,120 g and a filter diameter of 72 mm.
The lens is a combination of four ED lenses for suppressing color bleeding, two Super HR lenses, and two HR lenses for bright, clear depictive performance to the edges of the image across the entire zoom range. Zuiko Extra-low Reflection Optical Coating is used to reduce ghosting and flaring, for clear image quality, even in poor, backlit conditions.
The Olympus M.Zuiko Digital ED 100-400 f5.0-6.3 IS lens will be available for pre-order now, with prices of $1,499.99 (U.S.)/$2,199.99 (CAD).