Photo Imaging CONNECT: Reinventing the Yearbook
At the recent Photo Imaging CONNECT session “Reinvent the Yearbook,” American Photo Marketing’s Mark Hommerding and Captura’s Tim McCain explored how technology, AI, and shifting market dynamics are reshaping one of school photography’s most enduring products. Hommerding detailed an experimental “graduation book” concept—an AI-assisted, personalized yearbook alternative designed to increase average order value and deepen customer engagement. Produced on a...
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