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Photo Imaging CONNECT: Reinventing the Yearbook Market research 

Photo Imaging CONNECT: Reinventing the Yearbook

GaryPageau , , , , 0 comment
At the recent Photo Imaging CONNECT session “Reinvent the Yearbook,” American Photo Marketing’s Mark Hommerding and Captura’s Tim McCain explored how technology, AI, and shifting market dynamics are reshaping one of school photography’s most enduring products. Hommerding detailed an experimental “graduation book” concept—an AI-assisted, personalized yearbook alternative designed to increase average order value and deepen customer engagement. Produced on a... Read More
Reimagining How Parents Shop for School Photos and Yearbooks, with Captura Podcasts 

Reimagining How Parents Shop for School Photos and Yearbooks, with Captura

GaryPageau , , , , , ,
School photography is experiencing a renaissance as traditional print products merge with modern technology, according to industry experts Tim McCain and Michele Federschneider from Captura. In a recent Dead Pixel Society podcast, they discussed how the industry is evolving while preserving its core traditions, particularly through yearbooks and data-driven marketing approaches. Captura, formerly known as a collection of brands including... Read More