Venus Optics launches Laowa 10mm f/2.8 Zero-D FF full-frame rectilinear lens

GaryPageau ,
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Laowa 10mm f/2.8 Zero-D FF lens

Venus Optics launched the Laowa 10mm f/2.8 Zero-D FF Lens, the first rectilinear 10mm full-frame lens with f/2.8 aperture and the first-ever auto-focus lens, for Sony E and Nikon Z mount, in Laowa’s lineup. The lens weighs only 420g(0.93 lbs) with a stylish grey outlook. The lens also delivers outstanding image quality and close-to-zero distortion. Despite such an ultra-wide angle, the lens comes with a 77mm front filter thread, making it a powerful tool for photography and videography, the company says.

The U.S. price for Laowa 10mm f/2.8 Zero-D FF is USD799 for all mounts (Both AF and MF versions are the same price). Pricing varies in different countries. Shipping starts from mid-March.

This full-frame 10mm optically suppresses distortion to a close-to-zero level, the company claims. Both horizontal and vertical straight lines can be maintained on the image from corner to corner. Giving you a true 10mm experience even without any in-camera lens correction. The lens is only 7cm (2.79”) long and weighs 420g (0.93 lbs), and can focus as close as 12 cm.

Key Features:

  • Ultra-wide 10mm with f/2.8 – Angle of View of 130°
  • Zero-D
  • Compact & Lightweight
  • Close Focusing Distance of 12cm
  • ⌀77mm Filter thread
  • 10-Point Sunstar
  • Accurate and Reliable AF Performance
Sample image taken with the Laowa 10mm f/2.8 Zero-D FF

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.