Video creation is fast, easy and free with YouTube Video Builder

GaryPageau
Video builder page

YouTube launched a beta version of a free video building app for businesses. Video Builder is “for businesses who don’t have resources to create videos from scratch,” including features animates static assets—images, text and logos—with music from the YouTube library. Users can choose from a variety of layouts based on the message and goals, customize colors and font and quickly generate a short YouTube video (6 seconds or 15 seconds).To see how it works, watch this video or read this guide.

Sample video screen grab

For brands or agencies with existing video resources, Video Builder can help bring agility and experimentation to the creation process by generating supplemental, lightweight videos, the company said.

If you’re interested in trying the Video Builder beta, sign up for access here. Google says it will process requests as soon as we able and email you once your access is granted. If you have a Google team, please request access through them.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.