Walmart to acquire online home decor retailer Art.com

GaryPageau ,

Still not convinced home-decor is a big opportunity? Walmart just announced it has acquired, for an undisclosed sum, the assets of Art.com. Anthony Soohoo, SVP and Group General Manager, Home, Walmart U.S. eCommerce described “Art.com is the world’s largest online retailer in the art and wall décor category, and the addition of its two million curated images – including a growing exclusive assortment – will create an even richer, deeper customer experience across our home category.”

Soohoo added the retailer is going to continue to operate Art.com as a separate and complementary business, and eventually add their products to Walmart.com, Jet.com, and Hayneedle.com. The deal is expected to close in 2019.

Walmart posted a fact-sheet on the acquisition here.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.