36Pix launches photographer performance evaluation software

GaryPageau
Getting your Trinity Audio player ready...

36Pix launched its photographer performance software Eva. The platform, launched at the 2025 SPOA Summit, is a tool to evaluate photographers based on image exposure, blurriness, glasses glare, face shine, lack of smile, and closed eyes. The tool gives studios a fast, objective, and scalable way to evaluate photographers, the company said.

36Pix describes the advantages of the platform as:

  • Increase sales: Better photography will directly translate into better sales.
  • Secure repeat business & minimize lost contracts: Stronger photo quality leads to more satisfied customers, and a reputation that naturally drives repeat business and referrals.
  • Faster, targeted training: EVA gives a crystal-clear view into photographer performance, making it easier to know exactly where each photographer needs coaching — especially helpful for new or seasonal hires.
  • Improve photographer retention: When photographers feel supported and see their growth, they’re more likely to come back next year, helping tackle one of the industry’s toughest challenges: retention.
  • Elevate production workflow: Great photography is the foundation of the entire workflow — when it’s strong, it improves production flow, minimizes manual correction, cuts costs, reduces customer service calls, and increases team spirit.

The live demo with Robert Ste-Marie and Jenny Stowe is Tuesday, July 29, at 3 p.m. EST. Register here.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.