36Pix launches photographer performance evaluation software

36Pix launched its photographer performance software Eva. The platform, launched at the 2025 SPOA Summit, is a tool to evaluate photographers based on image exposure, blurriness, glasses glare, face shine, lack of smile, and closed eyes. The tool gives studios a fast, objective, and scalable way to evaluate photographers, the company said.

36Pix describes the advantages of the platform as:

• Increase sales: Better photography will directly translate into better sales.
• Secure repeat business & minimize lost contracts: Stronger photo quality leads to more satisfied customers, and a reputation that naturally drives repeat business and referrals.
• Faster, targeted training: EVA gives a crystal-clear view into photographer performance, making it easier to know exactly where each photographer needs coaching — especially helpful for new or seasonal hires.
• Improve photographer retention: When photographers feel supported and see their growth, they’re more likely to come back next year, helping tackle one of the industry’s toughest challenges: retention.
• Elevate production workflow: Great photography is the foundation of the entire workflow — when it’s strong, it improves production flow, minimizes manual correction, cuts costs, reduces customer service calls, and increases team spirit.

The live demo with Robert Ste-Marie and Jenny Stowe is Tuesday, July 29, at 3 p.m. EST. Register here.