Adweek: Snapchat lays off 100 staff in advertising department

According to Adweek, Snap‘s third-round of layoffs this year impacted 100 people from the advertising department. According to Laurie Johnson, Adweek’s senior technology editor:

After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again—and its latest round of layoffs targeted its advertising department. Snap is laying off 100 employees, which roughly equates to 3 percent of its total workforce.

Over the past couple of years, Snapchat quickly built an advertising business poaching sales execs from companies like Google, Facebook, NBC Universal and others to assemble a team as it began to go public. Now, it’s shedding part of that team and rolling out a new structure in an attempt to turn around sluggish quarterly results and operate more efficiently in content, engineering and sales.

“These changes reflect our view that tighter integration and closer collaboration between our teams is a critical component of sustainably growing our business,” said Imran Khan, chief strategy officer at Snap in a statement. “While this process has required us to make some really tough decisions, we believe that rigorously ensuring our team structure always aligns with our goals will make us stronger.”

Johnson notes the new sales structure splits Snap’s sales efforts members of the ‘direct sales organization’ and a ‘global online sales’ team.

In other Snap news, the company released a new video describing – evidently to an older audience – the value of Snapchat as a camera, AR program and social network. Check it out below: