Amaze launches crypto payment strategy to accelerate global creator monetization

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Amaze Holdings, Inc., announced a cryptocurrency initiative designed to modernize global payments, unlock new monetization tools, and enhance the company’s financial flexibility. This strategic initiative follows the recent launch of Amaze’s Express Checkout and expanded payment offerings, underscoring the company’s assertive push to lead in both traditional and digital payment innovation.

As part of the launch, Amaze has partnered with DNA Fund – a premier digital asset advisory firm – to help design and deploy blockchain-based payment and treasury strategies.

“Partnering with DNA Fund accelerates our ability to reduce cross-border payment friction and deliver faster, more flexible solutions to our growing base of international creators,” said Aaron Day, CEO of Amaze. “This partnership allows us to introduce new payment offerings for our 13 million-plus creators and brings value to the millions of visitors who come to our platform looking to buy. It also lets us start thinking beyond payments, toward helping creators access funding and build real businesses. This is a critical step in becoming a true partner to the global creator economy.”

Phase One, launching in the next 60-90 days, will focus on stablecoin integration to accelerate international payments and significantly lower transaction costs. Future phases will explore:

  • Digital asset treasury management
  • Creator-specific financial services (credit lines, cards, etc .)
  • A potential “Amaze Coin” to drive community engagement and new monetization models.

“Amaze sits at the crossroads of commerce and community,” said Brock Pierce, Chairman of DNA Fund. “We’re excited to help bring new Crypto and Web3 technologies to creators- for faster payments, new funding options, and the foundation for bringing Amaze into the Web3 space. We have a long history of helping companies innovate and think Amaze is in a unique position to disrupt the creator economy through crypto.”

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.