Canon debuts RF28-70mm F2.8 IS STM lens, SELPHY QX20 compact photo printer

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Canon RF28-70mm F2.8 IS STM lens

Canon U.S.A., Inc. announced the RF28-70mm F2.8 IS STM lens and SELPHY QX20 compact photo printer.

The RF28-70mm F2.8 IS STM lens is Canon’s new standard zoom lens, primarily for full-frame camera users, offering a widely adjustable focal range from 28mm to 70mm with a constant F2.8 aperture. The lens features optical image stabilization, which offers up to 5.5 stops with OIS and 7.5 stops with IBIS + OIS, enhancing image stability. Its lightweight design and high performance make it perfect for everyday use, traveling on the go, and for capturing moments through photos and videos.

The Canon RF28-70mm F2.8 IS STM lens is available and scheduled to ship in September 2024, at estimated retail price of $1,099.00

The SELPHY QX20 is Canon’s newest wireless compact photo printer, offering high-quality borderless photo printing in a portable design. The printer supports square-size format and Canon’s new card-size format paper, catering to various creative needs including memory keeping, scrapbooking and crafting, the company said. The printer has a built-in battery and uses durable seal paper (for prints that may last up to 100 years). The SELPHY QX20 is available and scheduled to ship in October 2024, at an estimated retail price of $149.99.

SELPHY QX20 compact photo printer

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.