DJI enters 360 camera market with the Osmo 360

Just a few days after Insta360 announced Antigravity drone platform, drone category leader DJI responded with the announcement of the Osmo 360, the company’s first foray into 360 cameras.

The Osmo 360 delivers the sharpest photos possible on the 360 camera market with 1-inch 36-degree imaging. It is the first 360 camera to shoot ultra-high-spec 8K/50fps 360° video, and is the only 360 camera that can shoot continuously for 100 minutes in 8K/30fps.

“With the Osmo 360, DJI is challenging the status quo of the 360 camera market,” said Christina Zhang, Senior Director of Corporate Strategy at DJI. “We are revolutionizing panoramic innovation by leveraging DJI’s long history of innovation in creative camera technology. With each technological breakthrough, from 1-inch 360-degree imaging with an industry-first square HDR sensor, to outstanding low-light performance, we aim to change what’s possible in a 360 camera.”

DJI says the Osmo 360 is also the first 360 camera to feature native 8K/30fps 36-degree panoramic video with large 2.4μm pixels, boasting an industry-best run time of 100 minutes at 8K/30fps. The large pixel size – double the industry standard size of 1.2μm – captures more picture details, less noise, better low-light performance, and higher dynamic range, the company claims.

Additional Creative Features:

• Invisible Selfie Stick: The Osmo Invisible Selfie Stick vanishes from 360-inch videos with no editing needed, providing third-person views typically captured by a cameraman.
• High Frame Rate Video: The Osmo 360 can also shoot in 4K/100fps 360-degree video.
• Slow Motion: Capture video in up to 4x slow motion mode to make every awe-inspiring moment last longer.
• 120 MP 360-degree Photo: To capture a single moment in time, users can take an ultra-clear 360-inch photo up to 120 megapixels, achieving razor-sharp detail for still images.
• Gesture and Voice Control: Start or stop recording with a simple palm gesture, or use voice control to go hands-free.
• HorizonSteady and RockSteady: With HorizonSteady enabled, the footage remains level no matter how the camera is rotated. In single-lens mode, RockSteady 3.0 effectively reduces shakes while retaining the dynamic impact of motion, delivering a more immersive first-person perspective.
• GyroFrame and Intelligent Tracking: DJI Mimo’s GyroFrame allows users to adjust the 360-inch composition using motion control, while intelligent tracking makes it possible to lock onto and track people, vehicles, pets, and more.
• Multi-Platform Editing Support: Edit videos with DJI Mimo or DJI Studio. DJI Studio offers a full suite of tools, and the Premiere plugin streamlines the workflow to create stunning 360° videos.

Osmo 360 can be also used as a first-person action camera with single-lens mode, offering crisp 5K/60fps flat videos with a sweeping 155° ultra-wide angle. Boost Video mode provides an even broader 170° field of view and smooth 4K/120fps video. The camera has 105GB of built-in storage. Weighing just 183g, the advanced stacked design allows the camera to pack two large 1-inch 360 imaging lens modules into one, ultra-compact body.