Insta360 breaking into drone space with Antigravity brand

GaryPageau ,
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Fresh from its recent IPO, hot camera company Insta360 announces the launch of Antigravity, a new and independent drone brand incubated by Insta360 in collaboration with third parties. Antigravity redefines aerial exploration with intuitive controls, immersive 360 capture, and a design philosophy focused on creativity and ease of use, the company claims. Antigravity’s first product will be unveiled in August 2025.

Antigravity introduces a new product category: 360 drones built around immersive flight. By combining cutting-edge imaging with an intuitive control system, Antigravity enables users to capture their surroundings from any angle, all without requiring advanced piloting skills, the company said. Antigravity builds on the same 360 storytelling philosophy: With its dual-lens capture, users can fly without worrying about framing the perfect shot. Everything is recorded in full, allowing creators to focus on the moment and shape their story afterward

“It’s been incredibly exciting to help bring this new category to life,” says Max Richter, co-founder & VP of Marketing at Insta360. “Antigravity represents the best of what can happen when we help incubate bold ideas and co-engineer new tech. It’s a fresh take on drone design that pushes the boundaries of what’s possible.”

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.