FESPA 2025 reports exhibition drew more than 23,000 from around the world

Gary Pageau

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FESPA Global Print Expo 2025, European Sign Expo and Personalisation Experience, held May 6-9, Messe Berlin, Germany, reported total attendance hitting 23,061. The exhibition attracted senior decision makers, with 87% of visitors holding decision-making positions and 71% being directors, CEOs, owners or managers. The collective median budget was €2.9 billion, with 40% of attendees planning to invest in solutions in the next year.

14,036 unique visitors attended this year’s events, surpassing 2024 figures by 10.5%. Visitors travelled from 126 countries, with the largest audiences coming from Germany, Poland, Italy, the UK, The Netherlands, Czech Republic, Spain, France, Switzerland and Austria.

European Sign Expo 2025 welcomed its largest exhibitor line-up, and the third edition of Personalisation Experience introduced its all-new SmartHub feature. The co-located events and wider feature programme were a vital platform to convey imminent trends and business opportunities.

FESPA Global Print Expo, European Sign Expo, Personalisation Experience, and the second edition of Sportswear Pro will take place at Fira de Barcelona, Spain, May 19-22, 2026.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.