Finisher’s Corner: The Diversifying Photo Output Market – Digital Imaging Reporter

Excerpt from the January, 2017, issue of Digital Imaging Reporter

Photo retailers are competing with online companies for the sale of picture-taking systems and photo merchandise. How do they compete? Through photo output!

Apple has embraced the ethos of modern picture makers who, ironically, are seeking a connection to the analog world. For those of us who studied analog technologies, print processes and also photo output, that special analog look was achieved with processes such as gum bichromate, cyanotype, dye transfer, collodion and many others. These were painstaking processes that took hours to produce images.Shortly before photokina 2016, Apple introduced its iPhone 7 Plus, the first smartphone to combine dual focal length sensors, employ image stabilization and shoot in RAW-DNG. It also draws on Apple’s supercomputer development capacity in imaging software.

As a result, analog looks are achievable with presets in mobile applications and desktop software. You can create the look of a master photographer/printer with the touch of a button.

Source: Finisher’s Corner: The Diversifying Photo Output Market – Digital Imaging Reporter