GoPro announces three products

GoPro Inc. announced three new products, the MAX2, the next-generation GoPro 360 camera for $499.99, LIT HERO, the miniature lifestyle camera with a built-in light for $269.99, and Fluid Pro AI, an AI Subject Tracking gimbal for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams, for $229.99

“This year’s new products diversify GoPro’s lineup like never before, delivering exciting new capabilities to today’s demanding content creators, adventurers and enthusiasts,” says Nicholas Woodman, GoPro founder and CEO. “MAX2 is the world’s best, most durable 360 camera—with its market leading True 8K video resolution, superior colors and overall image quality, industry-leading six microphone audio performance and convenient twist-off replaceable glass lenses. Our new LIT HERO camera enables fun ‘whatever, whenever’ 4K60 video and 12 megapixel photo capture with its built-in ‘retro-vibes’ light. And our new Fluid Pro AI gimbal enables today’s multi-camera owning creators a powerful but simple to use AI Subject Tracking gimbal for any GoPro camera, smartphone or point-and-shoot camera up to 400 grams.”

MAX2 is a durable 360 camera designed for professional-quality image capture and action. MAX2 is the only True 8K 360 video capture camera on the market, capturing up to 21% more resolution than the competition for superior detail and sharpness, the company says. Additional MAX2 features include:

• Full Range 10-Bit Color in True 8K + GP Log encoding captures over 1 billion colors for more realism and smoother gradations in your videos.
• Twist-and-Go Replaceable Lenses are made from extremely durable, water-repelling optical glass.
• 29 Megapixel 360 Photos.
• Enhanced Capability with GoPro Labs unlocks up to 300Mbps bitrate and additional advanced camera settings with MAX2’s free, optional GoPro Labs firmware update.
• Six microphones deliver 360 audio. Improvements include wireless Bluetooth functionality, “Audio Field-of-View” and 360 stereo audio with advanced wind-noise reduction. Plus, 360 ambisonic audio support coming soon.
• AI-Powered Software for easy 360 editing. From AI Object Tracking to MotionFrame editing of 360 content by simply panning your phone to edit, the Quik app makes 360 editing simple and fun.
• New In-Camera POV and Selfie Video Modes make it fast and easy to capture point-of-view or perfectly framed selfie-shots.
• Invisible Mounting with 16 new mounts and accessories designed specifically for GoPro’s 360 cameras, including MAX2. Enable invisible mounting, drone-like footage and more iconic 360 perspectives with ease.
• Industry-Leading Durability and Design. MAX2’s low-profile, more aerodynamic design is ideally suited for pole, helmet, body and vehicle mounting. MAX2 is waterproof and designed for high impact use in a wide range of conditions with its convenient twist-and-go replaceable glass lenses.
• 1960mAh Cold-Weather Enduro Battery delivers exceptional performance in a wide range of temperatures, ensuring you get the shot no matter the conditions.
• Built-in GPS. MAX2 is the only 360 camera with built-in GPS.

MAX2 is available  for $499.99USD on GoPro.com.

LIT HERO is an ultra-compact lifestyle camera featuring a built-in light that enables fun, immersive “Whatever, Whenever” video and photo capture with a unique “retro vibes” look. LIT HERO captures 4K resolution video at up to 60 frames per second, 2x slo-mo, convenient magnetic mounting and only weights 93 grams. Additonal features include:

• Rugged Design + Waterproof to 16ft (5m).
• Built-in Light enables “Whatever, Whenever” capture during any time of day, even in complete darkness.
• Stunning Image Quality and Immersive POV. Capture the action in ultra HD 4K video while bumping the frame rate up to 60 frames per second for smooth video play back in 2x slow motion. And LIT HERO’s optional 4:3 aspect ratio delivers a more immersive experience field of view that provides the option for cropped-down 9:16 social posts.
• Social-Ready 12 Megapixel Photos in 4:3 aspect ratio allowing for a wide range of creative cropping options for social posts.
• Long-Lasting Enduro Battery can record continuously for over 100 minutes.

LIT HERO is available for $269.99USD.

Fluid Pro AI: Multi-Camera Gimbal for All Creators

Fluid Pro AI is an AI Subject Tracking gimbal designed for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams. It’s features include:

• Three-Axis Gimbal with interchangeable mounts that works with GoPro cameras, mobile phones and some compact point-and-shoot cameras weighing up to 400 grams.
• Forward or Rear-Facing AI Subject Tracker that locks onto a person’s face or body to automatically track them in the frame with precision.
• Integrated Fill Light to help balance the light in your shots for more professional results.
• 18 hours of runtime and doubles as an external power bank.

Fluid Pro AI will be available for $229.99USD on GoPro.com.