GoPro subscribers surpass 500,000, pushed by HERO9 Black sales

HERO9 Black—featuring “more everything”—including a new sensor that delivers 5K video and 20-megapixel photos, next-generation HyperSmooth 3.0 video stabilization with in-camera horizon leveling, a new front-facing display, a larger rear display, and 30% more battery life.

GoPro Inc. announced demand for its flagship camera, HERO9 Black, has driven the number of paid GoPro subscribers past the 500,000 mark.

“Thanks to a stellar global launch of HERO9 Black, our paid GoPro subscriber count is ahead of where we expected to be at this time and bodes well for us to exceed our previously-stated target of 600,000 to 700,000 paid subscribers by year-end,” said Nicholas Woodman, GoPro’s founder and CEO.

The vast majority of consumers purchasing HERO9 Black through the company’s website at are purchasing the camera bundled with an annual ‘GoPro subscription’, including unlimited cloud storage of a user’s GoPro footage, a live-streaming service, no-questions-asked damaged camera replacement, plus savings on cameras and accessories.

Additionally, GoPro shared high demand for HERO9 Black and the associated GoPro subscription drove 230% growth in sales over the comparable two-week post-launch period in 2019.

“ has seen substantial year-over-year sales growth during the post-launch period across all regions, globally,” said Woodman. “Demand for HERO9 Black and the GoPro subscription at are accelerating our shift to a more direct-to-consumer business.”

The GoPro subscription is available at for $49.99 annually, $4.99 a month, and can also be purchased in a bundle with GoPro’s new flagship camera, HERO9 Black, for $349.98.