Impressed photo app is now Pikto

GaryPageau , ,

Canadian photo lab Pikto has merged its mobile efforts by combining the user experience (UX) of its award-winning Impressed photo app with the Pikto brand. The company notified users by email, reinforcing the message the app continues with the same publisher and same back-end lab.

“We are very excited to bring the excellent UX of Impressed to Pikto’s mobile efforts,” says Andre Souroujon, CEO of Toronto-based Pikto. “We know that customers looking to create books and prints on their phones have specific needs, and the Impressed platform will give us a class-leading iOS and Android customer experience. In addition, our full in-house production capabilities will allow us to offer direct-to-market pricing, professional-level quality and ample product selection directly from any phone. Pikto’s growth in mobile will drive the overall growth over the next 1-2 years.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.