Lifetouch is promoting the concept of at-home school photos through parent company’s Shutterfly mobile app. The Picture Day Snaps @Home feature provides parents and children with an annual school photo, using Lifetouch backgrounds. The user selects the “Picture Day Snaps @Home” tab, chooses from three package choices:
- Basic package – Shutterfly digital image, one 8×10 and two 5x7s for $4.99. Standard blue background only.
- Standard package – Shutterfly digital image, one 8×10 and four 5x7s, two 4x6s, and eight 2z3 wallets for $9.99. Standard blue background only.
- Plus Package – Shutterfly digital image, one 8×10 and four 5x7s, two 4x6s, and eight 2z3 wallets for $14.99. Includes choice of five backgrounds, ability to crop the photo and add text of student name and grade. Other simple editing functions allowed, too.
The user can upload a picture from the camera roll or take a picture within the app. The subject is automatically removed from the background and the Lifetouch background added.
“Now more than ever, we recognize how important it is to find new ways to celebrate traditional milestones,” said Stephanie Schmid, Vice President of Marketing and Merchandising at Lifetouch. “And Picture Day is a cherished tradition for children and families alike. That’s why we are committed to meeting families wherever they are this school year – from the living room to the kitchen table – to ensure everyone has access to a school picture.”