Microsoft Pix adds AI feature to scan contacts

GaryPageau , ,

The excellent AI-enhanced camera app from Microsoft – Microsoft Pix – just got an interesting upgrade: A business-card feature for the iOS version makes it quick and easy to add contacts to not only an iPhone’s address book but also to the user’s LinkedIn account. (Microsoft owns LinkedIn.) Pix automatically detects the contact’s business card and offers to add the information.

According to a blog post:

“Pix is powered by AI to streamline and enhance the experience of taking a picture with a series of intelligent actions: recognizing the subject of a photo, inferring users’ intent and capturing the best quality picture,” said Josh Weisberg, Principal Program Manager at Microsoft Research in Redmond, Washington. “It’s the combination of both understanding and intelligently acting on a users’ intent that sets Pix apart. Today’s update works with LinkedIn to add yet another intelligent dimension to Pix’s capabilities.”

Evernote, the note-taking app, has had this business-card recognition feature for a long time as well.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.