Pic-Time launches Pic-Time 2.0 for professional photographers

Pic-Time, a gallery platform built for photographers and videographers, announced the launch of Pic-Time 2.0, where the gallery experience, print shop, and album creation have all been redesigned and upgraded. With Pic-Time 2.0, photographers can stand out and fulfill their potential – artistically and professionally, the company claims.

“At a time when everything is starting to look the same – saturated, formulaic, and indistinguishable – creating a distinct visual identity is more important than ever,” said Amir Karby, co-founder and CEO of Pic-Time. “With Pic-Time 2.0, photographers can craft a truly personalized experience that reflects their brand at every level, from color and typography to the smallest design details, like letter spacing and button shapes. We’re giving photographers the tools to create something unmistakably their own. There simply isn’t another platform offering this depth of design control and client experience in one ecosystem.”

Pic-Time 2.0 introduces advanced design tools that give photographers granular control over how they present their work and artistic vision to clients, the company said. With dynamic, customizable covers, curated color palettes and themes, and refined typography, every gallery becomes a fully branded showcase that reflects the photographer’s unique aesthetic in every detail.

Highlights include:

• More than 30 fully customizable cinematic covers, including video and animated cover options

• 14 curated color palettes, each with preset colors for background, text, buttons, and hover states

• 6 refined font sets

• Customizable UI elements and buttons, font and icon weight, and button shapes

• Curated gallery themes combine covers, layouts, fonts, and UI elements into a cohesive design in one click — across both the gallery and store

A More Intuitive Client Workflow

For years, online portfolios have been transactional: upload, share, download. Pic-Time 2.0 reimagines how clients interact with galleries by shifting from a passive viewing experience to a fun, interactive, and emotionally led journey. Users can relive memories as they explore their library, selecting and curating their favorite images before ever having to download or make a purchase. This immersive, selection-led approach naturally guides users to share, print, and create albums in a way that feels seamless rather than sales-driven.

Highlights include:

• An enhanced, selection-first workflow that guides users to curate favorite images before taking action

• Intuitive controls to seamlessly select photos and videos into collections to share, save as a separate gallery, or print

• A fully rebuilt gallery interface for mobile, where customers can download and order prints as they browse their photos

• Improved AI search using faces and keywords at the same time

By prioritizing emotional engagement over transactions, Pic-Time 2.0 increases time spent in galleries, deepens client connections, and creates a smoother path to meaningful purchases – all while maintaining an elevated, editorial feel.

Moments Become Art: A Visually Immersive Retail Experience

After clients have curated their favorite moments, the next step isn’t simply “checking out.” It’s transforming the memories into desired lifestyle pieces they can cherish for years to come. With Pic-Time 2.0, the digital store is no longer an add-on; it’s a visually immersive retail experience rebuilt from the ground up to guide clients seamlessly from selection to ownership, making the process of choosing images, product styles, sizes, and albums feel intuitive, inspiring, and effortless.

Through a new interface with dynamic product previews, clients can get a clear sense of how their images will look in real-world spaces, adjust sizes in real time, explore premium finishes, and experience products as inspiring, personalized art rather than as thumbnails in a cart.

Effortless AI Guides Story-Driven Album Design

At the heart of the 2.0 upgrade is the Next-Gen Album Designer, an advanced AI-powered system that generates beautifully structured, story-driven album drafts in seconds, the company said. Rather than relying on rigid templates, the system intelligently arranges selected images into a cohesive visual narrative, delivering results that feel thoughtfully designed and professionally curated.

Clients can further personalize albums through a guided, intuitive process, transforming what has traditionally been a time-intensive task into a seamless creative collaboration. The result is a smarter, more efficient way to bring stories to life — helping photographers increase album adoption while delivering a premium, design-forward experience their clients will love.