Pixelmator Photo app rebrands as Photomator

GaryPageau ,
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Popular MacOS image-editing app Pixelmator Photo is being rebranded as Photomator with version 2.3. Among the new updates are AI-enhanced selective adjustments for subjects, backgrounds, and sky, linear and radial gradient masks, brush selections, and more.

According to a blog post, in addition to making automatic selections, users can also work with customizable gradient masks, select areas based on their color, or simply paint over the areas they want to edit with a brush.

The latest big update for the app was in October, when Clarity and Texture adjustments used a texture-aware algorithm.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.