“Unlimited cloud storage can actually be your memories’ worst enemy, causing your digital photos to skyrocket in numbers and end up falling into a void of oblivion. The idea behind the Polaroid Lab is that it turns your most precious smartphone photos into tangible Polaroid photographs – bringing them into the world as something you can hold in your hand and store on the fridge door rather than in the cloud” says Oskar Smolokowski, CEO of Polaroid B.V.
The Polaroid Lab could not be easier to use. Users select an image from their smartphone via the Polaroid Originals app, before placing their phone facing downwards on the platform. When the red button is pressed, the picture is projected onto the film and then, using a combination of mirrors, light and the unique Polaroid chemistry, it is recast as an instant photo that ejects from the Polaroid Lab. After the usual development time, the digital image is now a fully-fledged Polaroid photograph.
Not only does the Polaroid Lab help make your memories permanent, the sleek white design is itself a statement choice for your home or office. The Polaroid Originals app lets you experiment with image collages and augmented reality features – giving you unprecedented creative control over your pictures before turning them into Polaroid pictures.
The Polaroid Lab and Polaroid Originals app supports iPhone 6S and newer with iOS 11 software and above, and Android 7 and newer with support for current models of Samsung, Huawei, Google Pixel and One Plus.
More information about the launch can be found from September 10th at https://www.polaroidoriginals.com
RRP is: USD $129.99 EUR €129,99, GBP £119