Printify, Printful, and Snow Commerce announce their new company name and platform: FYUL

Following last year’s announcement that Printful and Printify would merge, the two eCommerce merchandise companies and Snow Commerce (which Printful acquired in 2023) have officially launched FYUL, the new name for the single company that houses these brands. Pronounced ‘fuel’ – the name FYUL was created by joining the apex of the names Printify and Printful, to form a new brand name “that takes the best of the innovative technology and supply chain capabilities of both companies and brings them together into one powerful platform that powers each of the existing brands, as well as new offerings in the future,” the company said.

The existing brands that make up FYUL – Printful, Printify, and Snow Commerce – will continue to provide their customers and partners with world-class technology and services, but now with the increased power and adaptability of the collective FYUL platform.

“FYUL brings together technology, talent, and supply chain infrastructure to make on-demand merchandise work on a global scale – for everyone from first-time sellers to global brands,” FYUL CEO Alex Saltonstall. “Our mission is simple but powerful: to be the engine that powers all eCommerce merchandise, made on-demand. Our well known and much-loved brands – Printful, Printify, and Snow Commerce – have always delivered amazing value to our customers. Now they can continue to do so, but with the power of the FYUL platform backing them, enabling faster innovation that creates the best solutions in the industry.”

The FYUL team has already begun relocating into FYUL House, a state-of-the-art 9,000 sqm dual-building workspace in Riga, Latvia, that expands on the site of Printful’s previous central location. While the move-in has officially started, building work is not yet fully completed. All installation, furnishing, and setup work is ongoing and planned to be finalised by Q1 2026.

FYUL House is a next-generation home for work: an expansive, thoughtfully designed environment that facilitates collaboration, innovation, and cross-functional delivery of unique customer solutions. It will include everything from small collaboration hubs, large conference facilities, focus areas, and creative zones to wellness spaces, a rooftop terrace, and even an area for parents to work alongside their children.

“The launch of FYUL also coincides with the first anniversary of the merger announcement, marking a key milestone in the company’s evolution from three pioneering brands into a single, unified global platform,” said Pārsla Baško, Chief People & Culture Officer.  “I won’t pretend that bringing together companies with such powerful heritage was straightforward, but I do think the team accomplished three years’ worth of work in one, and that the process has only strengthened our organisation and brought it closer to our shared vision of being a powerful global player. I am deeply proud of the team – for their resilience, their spirit, and their determination. Seeing the entire organisation starting to work as one team and turn every challenge into a shared achievement has been truly inspiring.”