Ricoh announces ultra-rugged digital compact camera, RICOH WG-70

GaryPageau
Ricoh Imaging Americas Corporation today announced the RICOH WG-70, a durable, lightweight and waterproof compact digital camera.

Ricoh Imaging Americas Corp. announced the RICOH WG-70, a durable, lightweight and waterproof compact digital camera with a 5x optical zoom lens (28mm wide-angle coverage). The camera has a large, outdoor-friendly wide-frame LCD monitor. The RICOH WG-70 adds a digital microscope mode that, when coupled with the use of the camera’s six-LED macro lights, enables the user to clearly see a magnified view of the microscopic world and effortlessly capture eye-catching close-up images. It also features an advanced underwater shooting mode optimizing color, contrast and white balance to deliver sharp, true-to-life images, the company says. 

The RICOH WG-70 is waterproof to a depth of 46 feet (14 meters), shockproof against a fall from a height of five feet (1.6 meters) and freeze-proof in temperatures as low as 14°F (-10°C). It also comes equipped with an outdoor-friendly LCD monitor with a brightness level that can be instantly adjusted to the lighting level of a shooting situation. The camera is 4.8 inches wide by 2.4 inches high by 1.2 inches deep and weighs approximately 6.8 ounces. The RICOH WG-70 will be available mid-March at an MSRP of $279.95.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.