Shutterfly taps Kris Jenner for holiday season promotion

Shutterfly announced an ongoing partnership with reality TV star and social-media influencer Kris Jenner kicking off with the brand’s 2022 holiday campaign. The new campaign, “Win the Holidays” is designed to inspire consumers to think beyond generic cards and gifts and instead celebrate what makes each family unique and one-of-a-kind, the company said.

“No two families are the same – and we believe holiday cards and gifts shouldn’t be either,” said Ty Shay, Chief Growth and Strategy Officer, Shutterfly. “That’s why, for more than 20 years, Shutterfly has been committed to enabling millions of people around the world to create products and celebrate moments that reflect who they uniquely are. So no matter what your family’s into, you can create a high-quality modern card and send a unique personalized gift that celebrates them.”

Everyday mom Kris Jenner looks at Shutterfly products.

Jenner stars in two 30-second spots encouraging consumers to give the best this season with Shutterfly. Inspired by Jenner’s matriarch title, the commercials bring to life the essence of her one-of-a-kind persona and genuine love for the holidays. The first of two commercials focuses on Shutterfly’s card and stationery selection and the second spot showcases how consumers can choose from the best selection of gifts on Shutterfly. Jenner has also worked with Shutterfly to curate her gifting picks, including cozy fleece blanket to creative card designs to modern photo albums, and more.

“I am so excited to be partnering with Shutterfly this Holiday season and beyond,” said Jenner. “Given I am constantly surrounded by family and making new memories all the time, it is so important for me to be able to have a way to easily capture, save and share these moments, and Shutterfly makes that happen. Not only are they great with photos but they also make it so easy to make memorable gifts for your loved ones or add personal touches to your Holiday decor and entertaining.”

The integrated campaign, created by Partners in Crime and directed by Erich Joiner, will consist of multiple 15-second and 30-second spots and will run across television, digital, and social.

Shutterfly has embraced celebrities in the past, with last year’s promotion with neatness guru Marie Kondo, as an example.


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