Since 1998, Fujifilm has sold 100 million instax printers and cameras worldwide

Gary Pageau ,

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FUJIFILM Corp. announces that the cumulative global sales of its instax line of instant cameras and smartphone printers, which allow users to enjoy on-the-spot photo printing, have exceeded 100 million units.

The instax series has continuously evolved since its launch in 1998 by incorporating trends and the latest instant photography technologies, and has grown into a global brand available in more than 100 countries. Based on three different film formats—mini, SQUARE, and WIDE—instax offers  analog instant cameras, hybrid instant cameras that combine digital technology, smartphone printers, and palm-sized cameras.

 

Fujifilm will continue to pursue the infinite possibilities of photography, expanding the world of instax, allowing people to enjoy on-the-spot photo printing for years to come.

 

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.