Snap launches Spectacles 2

Snap is trying the hardware business again, with the launch of Spectacles 2.0, an update of first-generation camera-enabled social glasses. The first version generated a lot of buzz, especially with Snap’s use of event and experiential marketing, but not a lot of sales, resulting in a $40 million write-down.

Available in Ruby, Onyx and Sapphire colors, the $149.99 Spectacles 2.0 are water-resistant (splash-proof, not waterproof) and comes with a charging case. (Yes, you can get them with prescription lenses). The cameras can take short videos or still images with button-press on the frame. The device syncs wirelessly to an Android or iOS device, through the Snapchat app. Images and videos are captured in a circular HD format.