Snap launches Spectacles 2

Gary Pageau ,

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Snap is trying the hardware business again, with the launch of Spectacles 2.0, an update of first-generation camera-enabled social glasses. The first version generated a lot of buzz, especially with Snap’s use of event and experiential marketing, but not a lot of sales, resulting in a $40 million write-down.

Available in Ruby, Onyx and Sapphire colors, the $149.99 Spectacles 2.0 are water-resistant (splash-proof, not waterproof) and comes with a charging case. (Yes, you can get them with prescription lenses). The cameras can take short videos or still images with button-press on the frame. The device syncs wirelessly to an Android or iOS device, through the Snapchat app. Images and videos are captured in a circular HD format.

 

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.