Sony announces “Visual Story” iOS app for wedding and event photographers

Sony Announces “Visual Story,” a New iOS App with Cloud Storage for Professional Wedding and Event Photographers

Sony Electronics announced Visual Story, an IOS app for wedding and event photographers that simplifies gallery creation, cloud storage and web delivery for Sony camera users. Visual Story offers professionals a solution to expand their business and increase overall client satisfaction by allowing them to immediately share their gallery with their friends and family via social media, the company claims

“The voice of our customer is at the center of everything we do,” said Neal Manowitz, deputy president of Sony Imaging Products and Solutions Americas. “Today’s professional photographers constantly challenge themselves to deliver higher quality content faster than ever to their clients. Visual Story allows them to streamline their workflow, ultimately giving them the ability to edit, select and send photo galleries to their clients on the day of the ceremony or event. Sony continues developing innovative hardware and software solutions empowering content creators to capture, communicate and share in ways never before possible.”

Visual Story

With Visual Story, photographers can now deliver a fully edited and curated photo gallery instantly, on-site and on the day of the big event – eliminating days of work previously spent organizing and editing assets. While the photographer is shooting, all images are automatically transferred from the camera to a connected smartphone or tablet, as well as Sony’s cloud service. Images are then automatically organized using artificial intelligence, and can be sorted based on metadata, star ratings, shooting timeframe, focus position and more.

AI will also sort based on different types of images from the event, including cake and ring ceremony, speeches, first dances and others, automatically detecting if a subject’s eyes are closed in an image. Additionally, when reviewing images shot with more than one camera, the photographer can also filter images by the camera for added sorting options.

Using Visual Story’s auto preset application, wedding photographers can automatically apply edit presets that they have created or fixed presets. The application is equipped with editing functions, from basic corrections such as exposure, white balance, and contrast, to more advanced corrections such as hue, saturation, and luminance.

Using cloud collaboration, images can be synchronized on multiple mobile devices. Visual Story also allows wedding photographers to automatically create an online gallery for their clients, which can be delivered instantly on site. Ratings and selections made while creating a photo gallery can be downloaded as an XMP file, then transferred to another application on a PC to simplify the final delivery process. Photographers can also embed a logo, their social media information and more, directly on the images within the photo gallery.